Growing demand among brands for IPL 2025’s shoulder content
[ad_1] Shift to the non-live content allows brands to access high levels of association with the IPL label at a lower ticket pricing | Photo
Surveys have a place, but brands need human touch
[ad_1] Pilita Clark (Business Life, March 24) is not a fan of the increasing number of surveys from businesses eager to understand how they did.
Brands, Celebs clamber onto the Ghibli AI trend, the internet’s latest obsession
[ad_1] With everyone from Prime Minister Modi to cricketer Sachin Tendulkar being part of the viral Ghibli AI trend with their animated pictures seen on
From ‘Mard’ to ‘Aadmi’, How brands need to transition to progressive depiction of men in ads
[ad_1] “Masculinity” seems to be facing a branding challenge as its often linked with being fundamentally toxic. A report, released by the Advertising Standards Council
D2C handbag brands carry it off, in style
[ad_1] For Meher, a handbag is more than just an accessory or a fashion statement — it’s a companion that moves with her through the
