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India’s journey toward a sustainable manufacturing ecosystem is gaining momentum, with micro, small and medium enterprises (MSMEs) playing a defining role in this transformation. As the backbone of the economy, MSMEs contribute nearly 33 per cent of India’s manufacturing output and 28 per cent of the national GDP. However, as industries worldwide move towards greener, more responsible production methods, the challenge for MSMEs is not just about keeping up—it’s about leading the change.
With their significant numbers and widespread presence across urban and rural landscapes, MSMEs have the power to reshape India’s industrial footprint. The question now is: How can they embrace sustainability while ensuring long-term growth and competitiveness?
Power and potential of MSMEs in sustainable growth
Globally, MSMEs are recognised as drivers of economic development, job creation and innovation. They account for nearly 70 per cent of the global workforce and contribute around 50 per cent of the world’s GDP. In India, the numbers are equally impressive—over 110 million people are employed by MSMEs, making them a critical force in job creation and economic expansion.
The MSME sector has undergone significant expansion, with job creation surging at an average annual growth rate of 110 per cent. According to data from the Udyam portal, by December 2022, approximately 12.8 million MSMEs were registered, employing 93.1 million people, including 21.8 million women. While this rapid growth has strengthened the economy, it has also contributed to a rising environmental footprint, emphasising the need for sustainable practices.
Balancing economic growth and environmental responsibility
MSMEs account for 25 per cent of India’s industrial energy consumption, with their operations expected to contribute over 72 million tonnes of CO₂ emissions by 2030. This level of energy usage and emissions highlights the urgent need for sustainable manufacturing practices within the sector.
For many small enterprises, sustainability is often seen as a cost rather than an investment. However, the global market is shifting—consumers, businesses and international regulators are now prioritising eco-friendly production and supply chains. MSMEs that fail to adapt risk losing market access, facing higher operational costs, and becoming non-compliant with emerging green standards.
Government initiatives: Aiding MSMEs in green transition
Recognising the vital role of MSMEs in India’s sustainability goals, the government has launched several programmes to support their transition to greener operations. The Zero Effect Zero Defect (ZED) Certification Scheme promotes energy-efficient technologies and quality manufacturing while minimising environmental impact. The ASPIRE scheme fosters eco-friendly business models, particularly in rural areas, encouraging sustainable entrepreneurship. Additionally, the Credit-Linked Capital Subsidy for Technology Upgradation (CLCSS) offers financial support to MSMEs for adopting cleaner and more efficient technologies. These initiatives help modernise production processes, enhance energy efficiency and reduce waste, making sustainable growth both achievable and economically viable for MSMEs.
The role of wooden pallet MSMEs in green manufacturing
The wooden pallet industry is emerging as a key player in sustainable manufacturing within the MSME sector. As an essential component of logistics, warehousing and exports, sustainable pallet production can significantly lower the carbon footprint of India’s supply chains. Many MSMEs are adopting responsible forestry practices and recycling used pallets, reducing reliance on fresh timber. Certifications like PEFC are becoming crucial for securing contracts. Additionally, wooden pallets support a circular economy, being biodegradable and reusable. With global trade increasingly favouring eco-friendly packaging, Indian MSMEs in sustainable pallet manufacturing have a strong opportunity to expand in international markets.
Challenges in sustainable manufacturing
MSMEs play a key role in driving sustainable growth, but they often face financial and operational hurdles. Rising freight costs driven by geopolitical tensions are increasing operational expenses. Disruptions in the Red Sea have led to shipping delays, higher insurance premiums and costlier transportation. Additionally, Canada’s anticipated 25 per cent hike in export rates by December 2025 could further escalate container freight charges, directly affecting raw material prices. For MSMEs dependent on imports, particularly in the wooden pallet industry, these cost surges present added challenges in managing sustainable operations efficiently.
Conclusion
As India moves toward a net-zero future, the MSME sector must step up and take charge of its sustainability transformation. The combination of government incentives, technological advancements and changing global trade dynamics is creating a fertile ground for MSMEs to adopt greener practices.
The author is CEO & MD of Jay Wood Industry
Published on May 18, 2025
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