[ad_1]
There is demand for mapping services from not just automotive companies but BFSI, FMCG and many others
| Photo Credit:
AndreyPopov
A quiet revolution is reshaping the mapping landscape in India, where homegrown players like MapmyIndia and Genesys International are navigating foreign competition strongly, thanks to a liberalised geospatial policy. They are building not just maps, but 3D digital twins of cities, navigation tech for self-driving cars, and geospatial intelligence for industries ranging from agriculture to aviation.
With the Geospatial Policy of 2022, domestic mapping companies say new frontiers for business haveopened up. Says Rakesh Verma, Co-founder and Chairman & Managing Director, MapmyIndia, which has the Mappls app, “Customer demand has increased manifold, with the government responding to the industry in a big way.” There is demand for mapping services from not just automotive companies but BFSI, FMCG and many others, he says. The company currently serves clients like TVS Motors and Coca-Cola.
Similarly, Genesys International Corporation said the Geospatial policy has helped companies like theirs develop a much wider range of services like urban-body mapping, agriculture, 3D mapping of airports or of transportation hubs, working with entities such as the BrihanMumbai Corporation (BMC), Adani Group and the Saudi government.
“The geospatial policy talks about creating a digital twin by 2035. But we have built 3D digital twins by 2025. Several cities have started adopting our technology,” said Sajid Malik, Chairman & Managing Director, Genesys International Corporation.
Android still a Google market
Despite more opportunities opening up now, Verma still raises concerns about the preloading of Google Maps onto Android phones used by a majority of Indians. However, the practice does not affect Map My India’s activities, he said, especially since the company works with Apple for mapping services.
Ashutosh Sharma, Vice-President and Research Director at Forrester, observed that while Google Maps holds a dominant position, a complete monopoly is unlikely due to the growing strengths of homegrown players.
“With government support for homegrown capabilities, rising data sovereignty concerns, and the potential for niche specialisation, I expect the competitive market to continue to evolve further. The main driver for this evolution will be demand, considering the rising digitisation of industries,” said Sharma.
In terms of barriers, Sharma said the sector has to balance high upfront investment, with slowly emerging monetisation opportunities. He said that while in the consumer space, there is limited headroom for growth, B2B provides many opportunities for players with niche capabilities and solutions.
Published on May 16, 2025
[ad_2]
Source link
