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Gucci’s “Flora” print, celebrated for its vibrant palette and detailed plant life, first debuted in the ’60s around the neck of Grace Kelly. Ever since, the silk square has been synonymous with the Florentine house, enlivened with dozens of prints, patterns and hues. As part of Gucci’s new 90 x 90 project, nine artists have been tasked with reimagining five of the brand’s best-loved motifs from “Flora” to fauna and the GG monogram. Digital illustrator Yu Cai delivers vaporwave interpretations, Cleveland-born artist Everett Glenn makes action-packed graphics; all animate the canvas with their own figurative panache. The collection of 37 scarves will be available in selected stores and online from 1 April.

Gucci silk 90 x 90 scarf artists’ collaborations, £505 each

Flora scarf by Everett Glenn

Flora scarf by American multidisciplinary artist Everett Glenn

GG Monogram scarf by Jonny Niesche

GG Monogram scarf by Australian abstract artist Jonny Niesche

Flora scarf by Currynew

Flora scarf by Shanghai-based illustrator and graphic designer Currynew

Animalia scarf by Yu Cai

Animalia scarf by Chinese illustrator and animator Yu Cai

Horsebit scarf by Milan-based illustrator Gio Pastori

Horsebit scarf by Milan-based illustrator Gio Pastori

GG Monogram scarf by South Korean illustrator Inji Seo

GG Monogram scarf by South Korean illustrator Inji Seo

GG Monogram scarf by Currynew

GG Monogram scarf by Currynew

Animalia scarf by Johnny Niesche

Animalia scarf by Jonny Niesche

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